It was the largest player in the server market with its high performance server, radia. Basic market is a new market and is a fast growing one. A bundle of pricing options august 26,2015 jordan meredith s01146336 on my honor, i have. Case analysis atlantic computers cost server computing. Case analysis atlantic computer is a manufacturer of servers and hightech products.
Contribution problem statement, situation analysis. Atlantic is a market leader in traditional market with its product radia, which is a premier product. Case study analysis for atlantic computers, part of marketing management coursework. Group 4 argha ray 15 chakra dhar kundu 22 khushal malik 28 sanjay kumar prasad 45. Atlantic computer case solution marketing management uw. Case discussion, brainstorming, situation analysis. Atlantic computer case analysis free essay example by. Atlantic computers case analysis atlantic computer a. And in recent stage, the company has two segments including the basic market and the new market. Pricing case case study atlantic computer a bundle of pricing. There were two segments in the server industry, the largest segment high performance servers and the emerging segment basic servers.
Develop a pricing strategy for atlantic computers called the atlantic bundle consisting of the new tronn server and the pesa performance enhancing server accelerator software company profile. Atlantic computers is manufacturer of servers and other high tech products. For basic market, atlantic has developed a server tronn. Context atlantic computer is the largest player in the overall computer industry. Atlantic computer, a leading player in the highend server market, has detected a marketplace opportunity in the basic server segment.
If you continue browsing the site, you agree to the use of cookies on this website. Based on the analysis of different pricing strategies, i would recommend. Case analysis atlantic computers free download as pdf file. Hbs brief cases when students have the englishlanguage pdf of this brief case in a coursepack, they will also have the option to purchase an audio version. Largest player in the overall computer industry competing for 30 years manufacturer of highend servers and hightech products jason jowers responsible for the pricing of the.
Atlantic computer case analysis linkedin slideshare. Atlantic computer pgpm912 div b group 3 sandeep bharihoke m. Atlantic shows its relative advantages in the basic markets with the product radia and it is a main product of this company. Case study analysis for atlantic computers, part of marketing management coursework slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Atlantic computer case study free download as powerpoint presentation. Summary of the situation analysis in this case, atlantic computer is a manufacturer of servers and hightech products. When students have the englishlanguage pdf of this brief case in a coursepack, they will also have the option to purchase an audio version. Marketing management section 5 group ad1 introduction. The main products of atlantic computer are hightech goods and servers. Atlantic computer case study server computing market.
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